I was talking with a prospective client the other day. I'll call her Alice (not her real name). I've known her for years, and we were talking because she is at a new beginning in her business. She's a brilliant businesswoman and has been quite successful in the past. Because of family events, she had to step out of her business for a while and now is ready to get back to work. As we got into our conversation, Alice revealed her main concern was that "everything has changed." Many of her contacts have been down-sized, right-sized, or “put out to pasture”, and her former network is no longer in a position to hire her for consulting work.. Because of the advent of Linked In and other social media outlets, this very bright and capable woman was thinking she didn't know how to get traction to get new work.
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