A big problem I see in the transformational entrepreneur world is that you hate marketing and sales. You just hate it. You won't do it. And your business lags because of that. I know, I've been there. I've heard many, many people say to me, "I would just love my business if I didn't have to market and sell it, sell my services." Yeah. We all want our fairy godmother to come in and tap us on the head and say, "Bing, here are your clients, go and serve them." But what we miss in that fantasy, in that dream world is that, marketing and sales is an extension of our services.
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