The Definition of Authentic Sales
Today I want to take our conversation about authentic sales even deeper.
So we've talked about our common perception that, if you get good at sales, you're going to be like Lenny the Used Car Salesman. And I'm trying to bust that myth and encourage you to take back sales; take back the definition of sales. And make it suit you. Make it suit who you are, and what you're here to do in the world.
Why? Because when you get good at sales – when you master the inner and the outer skills. And by that, I mean, the confidence and the courage internally, and the communication skills to interact with another person, so that you help them see the possibility that is before them, that your work can provide, that turns them from a prospect into a client and changes their possibility from "nice to have" to "I'm living my dream” – that's what authentic sales is. And that's what we have to take back, as transformational entrepreneurs.
So how do we do that?
What's the number 1 premise? What's the basic premise of taking back sales? Taking it from the sleazy pile and putting it in the authentic pile? The number 1 premise is that it's about your prospect's agenda – not about yours. That's why we think used car salesmen and other pushy salespeople are sleazy – because it's about what they want, not about what we want. Can you imagine a world where all sales was really focused on the customer? Focused on the customer's best interests, on their dreams and aspirations? And helping them reach that? Wouldn't that be revolutionary?
Well, we're here to create a revolution in people's lives, in the world, and in business.
Authentic selling is aligning your role as a transformational entrepreneur as someone who wants to help people gain their dreams.
So if you can get aligned with your role as a transformational entrepreneur who wants to help other people gain their dreams, live what they truly want – and that that's your definition of sales – then you've got it. That's what authentic selling is. That's what transformational selling. In a conversation, opening up the possibility of, "Yes, you can have that great relationship. Yes, you can have a body that you're proud of. An energy that you feel great having. Yes, you can have a business that really thrives, and a business that serves other people. Yes, you can have a relationship with money that really serves you and other people." Whatever you offer, you can frame that in a way that serves the other person, that acknowledges their agenda, and that – if what you do matches with their agenda – it's a fit. And you can have the conversation to invite them to work with you.
So today I'm going to leave you with the question: Where is your focus when you do sales? Is it on yourself and on your agenda? Or is it on the other person and how you can serve them? Please let me know. Would love to hear from you. And if you'd like to have a conversation about where you are with this, and how you can go further, please let me know. I'd love to set that up for you.